Hidden mats on a poodle

This shows the hidden mats inside the coat of a poodle.  When brushing, it is easily understandable why people think they are doing a good job.  Most mats start deep down near the skin and they start to pull that skin, which can cause all kinds of irritants; dry and flaky, raw and sore.  In order to maintain a nice healthy coat, dogs need to be brushes and combed out more often.  If you don't have the skill and time to do that at home, then a more frequent grooming schedule is needed.