Pet Food Sales On The Rise
Report: U.S. Pet Food Sales Up in 2010
The U.S. pet food market continued to grow in 2010, although at a much slower rate than in the past several years, according to a report released last week by market researcher Packaged Facts.
The report, Pet Food in the U.S., 9th Edition, analyzes trends in dog food, cat food and other pet food (birds, small animals, fish and reptiles, collectively) in mass-market outlets, pet specialty stores and other channels, such as veterinary offices and the Internet.
It found that U.S. retail sales of pet food reached $18.4 billion in 2010, up 2.8 percent over 2009 sales. Although pet food sales were up, Packaged Facts reported that the 2.8 percent growth rate was the slowest the market has seen since the turn of the millennium.
Still, despite the sluggish growth, the pet food category saw a number of significant investment deals in 2010: Procter & Gamble acquired Natura Pet Products, Nestlé Purina bought Waggin’ Train, and Del Monte, the maker of Meow Mix, Kibbles ‘n Bits and a number of other pet food brands, received a buyout offer by an investor group lead by Kohlberg Kravis Roberts & Co. L.P. The Del Monte deal is expected to close at the end of this month. Packaged Facts anticipates additional acquisitions of natural pet companies by mainstream market leaders during 2011 and 2012.
Also noteworthy, introductions of new pet food products, including complete diets and treats, reached an all-time high in 2010, with 291 reports representing 1,310 SKUs, according to the report.
Household Purchasing of Pet Products (food and non-food) by Retail Channel, 2010
(percent of U.S. households with pets)
Supermarkets 41%
Petsmart 29%
Discount Stores 25%
Petco 20%
Veterinarians 16%
Independent Pet Stores 11%
Warehouse Clubs 9%
Drugstores/Convenience 5%
Online 5%
Other 12%
Note: Percentages are based on a total of 60.8 million pet-owning households in 2010.
Source: Packaged Facts
Mass-market outlets led in pet food sales, with supercenters/mass merchandisers and supermarkets collectively claiming 43 percent of the market in 2010. Leading mass-market sales are Nestlé Purina, followed by Mars, Del Monte, Iams (P&G). Dad’s, Central Garden & Pet and Hartz Mountain each garnered about 1 percent of sales, according to the report.
Mass-market sales of dog food, the largest pet food category, grew 1.5 percent in 2010 to reach $3.7 billion, according to the report. However, pound volume was down 1 percent at 3.7 billion pounds. Biscuits and treats performed well, growing nearly 8 percent over 2009. The smallest segment, frozen/refrigerated dog food, jumped 10 percent, driven almost exclusively by the efforts of Freshpet, according to Packaged Facts.
Mass-market sales of cat food declined 0.2 percent in 2010 to $2.4 billion. Like its dog counterpart, cat treats also performed well, and the frozen/refrigerated segment rose from virtually nothing in 2009 to $600,000 in 2010, according to the report.
Other pet food sales in mass-market outlets decreased 7 percent to $240 million in 2010. Packaged Facts attributed the decline in sales to the decline in ownership of animals other than dogs or cats.
The pet specialty channel, which comprises chains and independents, accounts for most of the balance of overall pet food sales at 35 percent, with the large majority of this share going to the chains. Leaders in this channel include Breeder’s Choice Pet Foods, Dick Van Patten’s Natural Balance Pet Food, Hill’s Pet Nutrition (Colgate-Palmolive), Midwestern Pet Foods Inc., Natura Pet Products (P&G), Nutro Products (Mars), Precise Pet Products, Wellpet and Wysong Corp. The top mass-market players also compete in pet specialty.
Other channels share the remaining 12 percent of sales, of which veterinarians and warehouse clubs are the most important.
Looking ahead to the next five years, Packaged Facts does not expect to see pet food sales returning to their pre-recession annual growth rate of 5 percent to 6 percent, but it does predict a gradual improvement. For 2011 to 2015, Packaged Facts expects a compound annul growth rate of 3.5 percent, with U.S. retail pet food sales reaching $21.8 billion in 2015.
This article was taken from PetProductNews.com
You are in the right place at the right time with the Life's Abundance opportunity. No one else can offer what our business program can offer. Please visit our opportunity page to learn more
Saturday, March 19, 2011
News from Life's Abundance Pet Business
New Field Rep Promotion
The 20% Retail Bonus Bonanza!
It gives us great pleasure to announce a very special promotion called the 20% Retail Bonus Bonanza. This promotion incentivizes recruiting and, therefore, encourages Field Reps in your downline to build their businesses much faster than usual. Here’s how the 20% Retail Bonus Bonanza will work …
Enrollment Period: The enrollment period begins on April 1, 2011 and lasts through June 30, 2011.
Eligibility Period: Field Reps are eligible to participate in this promotion the month they sign up during the enrollment period and the next three months following their sign-up.
Criteria: A Field Rep must meet the following two criteria to qualify for the 20% Retail Bonus in a given month: (1) be an Executive Field Rep and (2) have at least $50.00 in Personal Sales.
In an effort to help you better understand this promotion, we provided three different scenarios:
Scenario #1: A recruit signs up as an Executive Field Rep on April 7th. This Field Rep is eligible for the 20% Retail Bonus for the remainder of the month of April, as well as all of May, June and July. After July 31st, the Retail Bonus reverts to the standard amount.
Scenario #2: A recruit signs up as a basic Field Rep on April 7th, and then upgrades to Executive Field Rep status on June 7th. This Field Rep is eligible for the 20% Retail Bonus for the remainder of the month of June and all of July. After July 31st, the Retail Bonus reverts to the standard amount.
Scenario #3: A recruit signs up as an Executive Field Rep on June 20th. This Field Rep is eligible for the 20% Retail Bonus for the remainder of the month of June, as well as all of July, August and September. After September 30th, the Retail Bonus reverts to the standard amount.
Of course, it is to your advantage to work with the Reps in your organization to achieve $750.00 or more in Personal Sales, so they never have to go below the 20% Retail Bonus level.
Finally, because we do not want you to wait until April to sign up new Field Reps, the recruits that you sign up in March are eligible to participate in this promotion in April, May, June and July, as long as they meet the criteria. Actually, this is the same eligibility period if you signed up a Field Rep in April.
Here’s why the 20% Retail Bonus Bonanza will be a very effective recruiting program:
Incentive: This special promotion can help convince a prospect who’s “on the fence” to join now.
Need for Speed: The limited-time enrollment period helps you to convey to recruits a sense of urgency.
Mentoring: This promotion provides you the perfect opportunity to mentor new recruits. You can explain the importance of working together to achieve the $750.00 level before the promotion ends. That way, your new Rep will be much less likely to ever revert back to lower levels of the Retail Bonus.
Satisfaction: More money in new Field Reps’ pockets not only fosters a great sense of satisfaction, it also encourages them to actively continue building their businesses.
Experience: Once a new Field Rep knows how to achieve the 4-Star level, he or she has internalized many of the basics of success.
We believe the 20% Retail Bonus Bonanza will prove to be a highly effective recruiting and business-building tool. We encourage you to contact the Field Reps in your downline and convince them to take advantage of this very special offer!
NOW is the TIME to JOIN Click Here I want to be your sponsor!
Together we can help pets and ourselves have a better life. With Life's Abundance there is no stopping you from getting financial freedom.
The 20% Retail Bonus Bonanza!
It gives us great pleasure to announce a very special promotion called the 20% Retail Bonus Bonanza. This promotion incentivizes recruiting and, therefore, encourages Field Reps in your downline to build their businesses much faster than usual. Here’s how the 20% Retail Bonus Bonanza will work …
Enrollment Period: The enrollment period begins on April 1, 2011 and lasts through June 30, 2011.
Eligibility Period: Field Reps are eligible to participate in this promotion the month they sign up during the enrollment period and the next three months following their sign-up.
Criteria: A Field Rep must meet the following two criteria to qualify for the 20% Retail Bonus in a given month: (1) be an Executive Field Rep and (2) have at least $50.00 in Personal Sales.
In an effort to help you better understand this promotion, we provided three different scenarios:
Scenario #1: A recruit signs up as an Executive Field Rep on April 7th. This Field Rep is eligible for the 20% Retail Bonus for the remainder of the month of April, as well as all of May, June and July. After July 31st, the Retail Bonus reverts to the standard amount.
Scenario #2: A recruit signs up as a basic Field Rep on April 7th, and then upgrades to Executive Field Rep status on June 7th. This Field Rep is eligible for the 20% Retail Bonus for the remainder of the month of June and all of July. After July 31st, the Retail Bonus reverts to the standard amount.
Scenario #3: A recruit signs up as an Executive Field Rep on June 20th. This Field Rep is eligible for the 20% Retail Bonus for the remainder of the month of June, as well as all of July, August and September. After September 30th, the Retail Bonus reverts to the standard amount.
Of course, it is to your advantage to work with the Reps in your organization to achieve $750.00 or more in Personal Sales, so they never have to go below the 20% Retail Bonus level.
Finally, because we do not want you to wait until April to sign up new Field Reps, the recruits that you sign up in March are eligible to participate in this promotion in April, May, June and July, as long as they meet the criteria. Actually, this is the same eligibility period if you signed up a Field Rep in April.
Here’s why the 20% Retail Bonus Bonanza will be a very effective recruiting program:
Incentive: This special promotion can help convince a prospect who’s “on the fence” to join now.
Need for Speed: The limited-time enrollment period helps you to convey to recruits a sense of urgency.
Mentoring: This promotion provides you the perfect opportunity to mentor new recruits. You can explain the importance of working together to achieve the $750.00 level before the promotion ends. That way, your new Rep will be much less likely to ever revert back to lower levels of the Retail Bonus.
Satisfaction: More money in new Field Reps’ pockets not only fosters a great sense of satisfaction, it also encourages them to actively continue building their businesses.
Experience: Once a new Field Rep knows how to achieve the 4-Star level, he or she has internalized many of the basics of success.
We believe the 20% Retail Bonus Bonanza will prove to be a highly effective recruiting and business-building tool. We encourage you to contact the Field Reps in your downline and convince them to take advantage of this very special offer!
NOW is the TIME to JOIN Click Here I want to be your sponsor!
Together we can help pets and ourselves have a better life. With Life's Abundance there is no stopping you from getting financial freedom.
Friday, March 18, 2011
Shaved Cat
Sometimes we just need to shave a cat. This is Rags, he is a Russian Blue Persian mix. Rags came into the grooming parlor and was matted beyond combing and brushing. So I shaved his body and legs down but left some hair on his front legs and hind legs. His tail was pretty good and his head was easy to fluff out. Rags is so much happier now and so is his daddy.
Good job Rags, you look marvelous!
Tuesday, March 15, 2011
Shih Tzu Poodle Mix after grooming
So tired. Time for an after grooming nap on the groomer's reception room floor.
Shih Tzu Poodle Mix
Introducing Jack.
Here's one of the cutest puppy's ever. When Jack walked into the grooming parlor today, I could not even see his eyes. Although he was not into such bad shape, he was hairy. So hairy in fact, I took a lot of hair off of him. Results:
One cute pup. Just look at that face and yes, that's a tooth showing.
I used a C comb on his body and down his sides. I scissored his legs, tail chest and face to create this stunning little shih tzu poodle mix breed.
Friday, March 11, 2011
Life's Abundance Pet Product Executive Rep Pack
We are happy to announce that we have updated the contents of the Pet Product Executive Rep Pack. The updated pack will include a more useable number of individual product samples as well as seven full-size products. We believe this new line-up of products will be much more effective for your new Field Reps. The price of the Pet Product Executive Rep Pack remains the same at $227.95 and the Quick Start Bonus remains the same at $43.00.
Below is a list of the items included in the updated Pet Product Executive Rep Pack.
# of Units
Products
10
The Truth About Pet Foods DVD
4
3.3 lb. Trial-size Bags of Life's Abundance Premium Dry Dog Food
4
2.2 lb. Trial-size Bags of Life's Abundance Premium Dry Cat Food
10
Sample Bags of Life's Abundance Premium Dry Dog Food
10
Sample Bags of Life's Abundance Weight-Loss Dry Dog Food
10
Sample Bags of Life's Abundance Premium Dry Cat Food
10
Sample Bags of Antioxidant Health Bars for Dogs
10
Sample Bags of Gourmet Dental Treats for Dogs
10
Sample Bags of Wholesome Hearts Low-Fat Treats for Dogs
10
Sample Bags of Gourmet Cat Treats for Healthy Skin & Coat
10
Sample Bags of Wellness Food Supplements for Dogs(w/postcards)
10
Sample Bags of Wellness Food Supplements for Cats(w/postcards)
10
Sample Bags of Tasty Rewards Training Treats for Dogs(w/postcards)
4
Cans of Premium Turkey & Shrimp Breakfast for Dogs
4
Cans of Premium Chicken & Crab Dinner for Dogs
4
Cans of Instinctive Choice Premium Cat Food
1
Bag of Porky Puffs Treats for Dogs
1
Bottle of Revitalizing Shampoo for Dogs and Cats
1
Bottle of Bath Fresh Mist for Dogs and Cats
1
Bottle of Agility Formula for Dogs and Cats (60 ct.)
1
Bottle of Skin & Coat Formula for Dogs and Cats (60 ct.)
1
Bottle of Ear Care Formula for Dogs and Cats
1
Bottle of BioDeodorizer with Sprayer
1
Starter Kit
http://www.pipschoice.com/ to start now.
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