Thursday, September 16, 2010

The Story of Life's Abundance Pet Food

Our Company History - A great place to be!

Like many companies, ours started small. In 1998, Dennis and Carol Berardi co-founded Trilogy International with a commitment to offer exceptional health products for people, the planet and pets.
From the outset, they employed two other people, including Stephen Berardi, Dennis’ brother. Together, they worked out of the office of Dennis and Carol’s home in Palm City, FL.

In 1999, Dennis and Carol began searching for qualified product formulators. Within a few weeks the duo met with fate, at a pet fair where one of the nation’s leading holistic veterinarians, Dr. Jane Bicks, was in attendance. Soon, a great partnership was formed. With Dr. Jane onboard, the company quickly added more professionals – Ann McEver, Linda Logue and Lester Thornhill – each with their own areas of expertise. It wasn’t long before they realized they had too many people working in that one-room office, and soon they moved their new “home office” in Stuart, FL. Soon, there were more hires and product was flying off the shelves.

The next phase of development came when George and Cris Jochum became major shareholders. Based upon George’s extensive business development experience, the Berardi’s asked him to assume the mantle of President and CEO. Under George’s direction, the company flourished … in fact, month-over-month, Trilogy has never failed to make a profit since 2003. Soon, the corporate headquarters was relocated to Palm City, FL, to accommodate an increasing need for space, both for new employees and growing inventory supplies.

Helping us to maintain our debt-free status, even throughout the worst economic collapse in several generations, has been the competent management of Anthony Sinclair, CPA. Hired in 2005, Anthony was promoted to CFO in September of 2008.

In August of 2008, Lester Thornhill was promoted from Senior VP of IT to Trilogy CEO and President. Dennis and Carol Berardi ceased their overseeing of day-to-day activities of the home office, and now they commit all of their energies to supporting our extensive network of Field Reps. George and Cris remain the majority shareholders, and now George serves as Board Chairman and Cris as Vice-chair.

Throughout the years, the company has continued to grow and expand. As sales have increased, so have the numbers of employees and warehouses. Growth and improvements in technology have also led to numerous improvements in our products, services and business processes over the years.

Most recently, in May of 2010, Lester announced the company’s intentions to rename the company and rebrand its products after our most popular brand, Life’s Abundance.

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